Online Ad Industry Dealmakers Busy Despite Dull Economy
A new study estimates the value of both disclosed and non-disclosed online ad industry acquisitions to be $20.5 billion.
MindComet Campaign to Rocket into Space
MindComet's work to promote the Tabula Rasa game could take on greater meaning once it's launched into space on a Russian Soyuz spacecraft.
Search Is No Longer an Afterthought for Brands
Gatorade considered search engine marketing from the start of a recent campaign, while Kellogg's worked directly with Yahoo on a search effort.
Ads on Local Sites More Likely to Spark Consumer Action
A new study shows consumers who view ads on local media sites are more likely to respond than those who view ads on virtual yellow pages, portals or city guides.
Questions for John Gallegos, CEO of Grupo Gallegos
independent agency specializing in reaching the U.S. Hispanic market strives to execute on good ideas first, and directing its work towards Hispanics second.
Execs & Accounts: Starcom MediaVest, IMC2, Responsys
Starcom MediaVest creates new position for Swinland, IMC2 scores Grey man; Responsys grabs Everett-Church
To Zoom Binocular Sales, Pentax Rolls Online Video
When it comes to buying binoculars, nothing really compares to picking up and trying a pair. But online videos can come close.
Levi's Unbuttons Online
Up-and-coming artists and celebs reveal unique content to promote Levi's 501 jeans in a global campaign.
Execs & Accounts: AKQA, Innovyx, Double Fusion
AKQA names new CFO, Omnicom's Innovyx Promotes from within, Double Fusion hires and promotes
Advertisers, Publishers Ponder Future of Mobile Ad Networks
Is further consolidation or specialization in store for mobile ad networks?
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